Average Order Value (AOV)

The average dollar amount spent per transaction. Offering pay-over-time options typically increases AOV by enabling larger purchases.

Brief Definition

The average dollar amount spent per transaction. Offering pay-over-time options typically increases AOV by enabling larger purchases.

What is Average Order Value (AOV)?

Average Order Value (AOV) is a key eCommerce and sales metric that measures the average dollar amount spent each time a customer places an order. It's calculated by dividing total revenue by the number of orders over a given period.

How Flexible Payments Increase AOV

When B2B buyers have access to pay-over-time options at checkout, they're more willing to add additional items or upgrade to higher-value products. Instead of being constrained by immediate cash on hand, buyers can spread the cost across multiple payments — often resulting in AOV increases of 200% or more.

AOV as a Growth Lever

For merchants, increasing AOV is one of the most efficient ways to grow revenue without acquiring new customers. By offering flexible financing at the point of sale, businesses can unlock larger transactions from their existing customer base while improving the buyer experience.

Key Takeaways

AOV measures the average revenue generated per order
Pay-over-time options remove budget constraints that limit order size
Merchants often see 2-3x AOV lifts when offering B2B financing
Higher AOV grows revenue without increasing customer acquisition costs